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Trade and Markets

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Industry

Trading activity

Trade today relies on broad product ranges and complex supply chains. This calls for a clear understanding of how business is done in Kazakhstan and how the market is regulated here.

We help clients set up and run their distribution (wholesale), retail and marketing operations efficiently, while staying compliant with the applicable requirements.

In practice

Typical matters we handle

Launching a new product

We check which conformity documents and which labelling are required, prepare supply and distribution agreements, and review the label and consumer information.

Pricing

We review pricing policy and contractual price terms, compliance with maximum trade mark-ups on socially significant goods, and prepare a position for inspections.

Competition

We assess antimonopoly risks, seek compliance with competition rules by competitors, and send and respond to demands to remedy competition law violations.

Distribution, licences and trademarks

We monitor compliance with licence agreements, distribution rules and agreements between the manufacturer, the owner of the goods or trademark and the distributor; we protect trademarks.

Franchise agreements

We draft and review franchise (complex business licence) agreements and monitor compliance with their terms by the parties — from network standards to use of the trademark.

Negotiating with a retail chain

We analyse the chain's draft agreement, flag the risky terms — penalties, bonuses, returns — and propose wording acceptable to both parties.

A contract with a foreign supplier

We prepare the foreign trade contract: delivery basis under Incoterms®, transfer of risk, conformity documents, payment terms and currency control.

A claim or a fine from a regulator

We examine the grounds, prepare explanations and documents, and challenge the decision if the breach is not proven or the sanction is disproportionate.


Our solutions

How we help

We advise and provide practical solutions on:

  • pricing
  • imports and exports
  • commercial operations, including product placement (shelf display), certification and disposal of goods
  • advertising development and content, including dealings with advertising agencies and matters under distribution agreements
  • antitrust (competition) regulation and market position

We offer clear solutions that work, supporting your business growth and reducing your legal risks.

Practice areas

What we do for trading companies

We support manufacturers, importers, distributors and retail chains — from the foreign trade contract and product labelling to relations with retail chains and inspections.

Foreign trade contracts

Supply structure, foreign trade contracts and Incoterms®, allocation of risk, payments and currency control over contracts with non-residents.

Technical regulation

Requirements of EAEU technical regulations, declarations and certificates of conformity, sanitary and veterinary requirements for food products.

Product labelling

Mandatory labelling with identification codes and traceability: which goods are covered, how to set up processes at the importer and in retail, how to avoid fines.

Relations with retail chains

Supply and distribution agreements, terms on bonuses, returns and marketing services, requirements of the law on trading activity.

Prices and competition

Maximum trade mark-ups on socially significant food products, antimonopoly requirements, inspections by the competition protection authority.

Consumers and documents

Returns and consumer claims, product information, electronic invoices and electronic waybills for goods.

Advertising

Legal review of advertising for compliance with the law: advertising materials, promotional campaigns, packaging and product information.

Growing sales

Legal support for expanding the sales area — new regions and channels — and for opening points of sale: leases, requirements for retail premises, required notifications.

General business support

We handle the legal matters every company faces, whatever its industry:

  • employment — hiring, oversight and termination of employment; HR records audit;
  • operations — leases of offices and vehicles, procurement of goods, purchase and re-registration of vehicles, telecoms, contractor agreements;
  • corporate matters — constitutional documents, charter capital, company name, changes to registration details, support for branches and representative offices, including their registration and deregistration.

How it works

How we work

  1. Understanding the task

    A call or a meeting: you describe the situation, we ask follow-up questions, request documents and determine which rules apply and which authorities and organisations we will need to deal with.

  2. Plan and estimate

    We propose the course of action, timing by stage and the fee — fixed for the result or hourly. You know the budget before the work starts.

  3. Work and reporting

    We prepare documents, correspond with government authorities or the organisations involved and report on every significant step. Each matter has one lawyer in charge.

  4. Result and ongoing support

    We hand over the final documents and recommendations. We agree on a retainer — for new deals, changes and inspections.

Budget

Timing and fees

Timing depends on the task. We provide advice and review a contract within a few business days; conformity documents take as long as the regulations allow — we give you a realistic timeline before we start.

The fee is set for the task: a fixed price for the result, hourly billing or a monthly retainer for ongoing support. You can get a preliminary estimate in the fee calculator — in a couple of minutes and with no obligation.

Questions

Frequently asked questions

Which goods are subject to mandatory labelling?

The list is being extended in stages: it already includes, among others, tobacco products and footwear. Before placing goods on the market, check the current list and deadlines for your product group — we do this as part of a consultation.

Is a declaration or certificate needed for every shipment?

It depends on the product and the chosen scheme: the document may cover a batch or serial production. The scheme is set by the EAEU technical regulation that applies to the product.

Can a retail chain demand bonuses for shelf placement?

The law on trading activity limits the terms a chain may include in the agreement. We check the chain's agreement against these requirements before signing.

What happens if goods are sold without mandatory labelling?

Selling unlabelled goods that must be labelled leads to fines and confiscation of the goods. That is why processes should be set up before the first sale.

Got questions?

Get in touch with us or refer to our knowledge base.

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