Who is affected
Retail chains and stores classified as trade facilities of categories 1, 2, 3, and 4. Marketplaces and other electronic trading platforms. Information and advertising platforms and classifieds services, including platforms for the sale and rental of housing. Importers, distributors, and suppliers of imported goods - regarding the reduction of available shelf space. Manufacturers, wholesale suppliers, and retailers of socially significant food products - regarding the maximum trade markup. Domestic goods manufacturers - as beneficiaries under the placement regulations.
What changes
Internal Trade Rules have been brought into compliance with the policy of supporting domestic production. The quota of 30 percent of trading area and/or shelf space for goods bearing the "Made in Kazakhstan" sign has been extended from food products to non-food products, while compliance with the share is verified not only for the store as a whole, but also for each category and subcategory of goods. Requirements for placement locations have been introduced - the central zone and the buyer's eye level, as well as mandatory designation of such locations. For electronic platforms, a priority for domestic goods in search results has been introduced, and for classifieds services - two-factor identification of advertisers, disclosure of housing dilapidation, and integration with the National Bank's anti-fraud center. A separate section regulates the maximum trade markup on socially significant food products and the composition of expenses for which its increase is permitted.
List of changes
- The requirement for a share of at least 30 percent of the trading area and/or shelf space for goods bearing the "Made in Kazakhstan" sign has been extended to non-food products; previously it applied only to food products
- The share of domestic goods is calculated separately by subcategory, by category, and for the trade facility as a whole as the ratio of the number of facings of domestic goods to the total number of facings
- For trade facilities of categories 1, 2, 3, and 4, the placement locations of domestic goods are designated by a sign or inscription "Made in Kazakhstan"
- Domestic goods are placed in the central placement zone of each category and subcategory at the buyer's eye level and next to high-demand goods
- In case of an insufficient quantity of domestic goods, vacant placement locations may be occupied by other goods
- The maximum trade markup on socially significant food products is no more than 15 percent of the manufacturer's release price or the wholesale supplier's purchase price under the supply agreement; with multiple suppliers, the markup is calculated from the lowest recorded price
- The markup may be increased by documented expenses for transportation and/or import, for delivery in electronic commerce, and for natural loss within the limits of standards; other operating expenses are taken into account within 15 percent and do not constitute grounds for its increase
- Electronic trading platforms are required to ensure the priority display of goods bearing the "Made in Kazakhstan" sign in search results, with the exception of results generated taking into account personalized user parameters
- Agreements between electronic trading platforms and sellers must include a condition on compliance with requirements for domestic goods
- Information and advertising platforms are required to register and identify persons who posted advertisements through two-factor authentication using a number registered with a telecommunications operator of the Republic of Kazakhstan
- Advertisements for the sale, lease, or other alienation of housing must indicate information on the recognition of the premises as emergency and/or dilapidated
- The software of information and advertising platforms must be integrated with the anti-fraud center of the National Bank of the Republic of Kazakhstan
- Price tags of sold goods must indicate the name of the good, grade, and price per unit or per weight
- The procurement and/or sale of food products for subsequent sale must comply with national standards, and the list of standards has been supplemented
- The concepts of category and subcategory of goods, control (identification) sign, and means of identification have been introduced, and the product identification code is contained in the National Product Catalog
Effective date
Effective October 19, 2026. Attention: certain sources indicate the effective date as October 20, 2026, and the alert adopts the earlier of the two dates.
Details and status
For further details and to check the status, please contact us. This material is for information only and does not constitute legal advice.