LANES | COMMERCIAL LAW

LANES

Commercial Law Legal Services

Kazakhstan is one of the world's fastest-growing economies. That growth brings with it an extensive body of regulation governing day-to-day operations, increasingly complex transactions and greater exposure to liability. We understand the ambition to grow and succeed that drives every business.
Our commercial practice focuses on legal solutions that support growth in a rapidly and frequently changing legislative environment.
LANES' commercial law services include, but are not limited to:
  • Assessing current regulatory requirements for launching business projects
  • Legal risk management
  • Legal support during government inspections
  • Licensing and market access, including trade regulation within the Eurasian Economic Union
  • Drafting contracts of any complexity, balancing the interests of the parties while rigorously protecting our clients' rights and long-term objectives. In line with our mission, we are committed to our clients' success and to their continued contribution to the economy.
What is There to Consider When Entering the Kazakhstan Market?

Entering the Kazakhstan market involves more than setting up a local presence or finding a business partner. The regulatory environment is evolving rapidly, with legislation and business requirements being regularly updated. At the same time, business processes are becoming increasingly digital, including regulatory, administrative, customs and commercial procedures.

For this reason, a market entry strategy:


  • must fit the company’s business model and commercial objectives;
  • should be assessed in advance, taking into account current legal requirements and ongoing regulatory changes.

Early assessment helps identify regulatory requirements, potential costs and commercial risks before they affect the business. It also allows the company to build a market entry structure that can adapt to changes in regulation and increasing digitalization.


The key points to consider are set out below.

MARKET ENTRY MODEL
Determine whether the business should operate through a local distributor, importer, agent or a Kazakhstan-based entity. The right structure depends on the company’s products, sales model, level of control and long-term plans in Kazakhstan.
PRODUCT COMPLIANCE
Before the first shipment it is essential to check whether the product meets the applicable Kazakhstan and EAEU requirements. This may include product registration, conformity assessment, safety requirements, commodities tracking requirements, labelling and other, at times, mandatory procedures.
IMPORT & DISTRIBUTION
Clear understanding of who will act as importer, who will handle customs and regulatory requirements, and how the product will reach customers and retail channels. Responsibilities should be agreed before commercial operations begin.
COMMERCIAL CONTRACTS
Supply, distribution and other commercial agreements should clearly define pricing, payment, delivery, volumes, territories, exclusivity, liability and termination. The contract should reflect the actual commercial relationship between the parties.
BRAND & INTELLECTUAL PROPERTY
Before launching the product, check trademark protection and establish clear rules for using the brand, packaging and other intellectual property. This is particularly important when working with local distributors and retail partners.
MARKETING & RETAIL
Review advertising, product claims, promotions and retail arrangements before launching them in Kazakhstan. International marketing materials and sales practices may need to be adapted to local requirements.
ONGOING LEGAL SUPPORT
Market entry is not a one-time legal exercise. As the business grows, contracts, distribution arrangements, regulatory requirements and relationships with local partners should be reviewed and updated to support the company’s commercial objectives.

Kazakhstan’s market remains attractive for entrepreneurs for a number of reasons, including government support for small and medium-sized businesses. While global brands recognize the strong demand for their products in Kazakhstan, the same market opportunities are also understood by individuals engaged in latent entrepreneurial activities, i.e. conducting business without formally establishing or registering a business entity.

When entering the Kazakhstan market and/or maintaining an existing presence, businesses should take into account a number of legal and practical considerations that may directly affect profitability.

  • Business Classification
    In Kazakhstan, business entities are classified into categories ranging from micro-businesses to large enterprises. A company’s classification affects its access to government support measures, eligibility for certain special regimes and, in some cases, the amount of administrative fines that may apply.
    When registering a business, it is important to determine its category correctly, taking into account the planned number of employees and expected turnover. Subject to the applicable criteria, classification as a small business may provide certain advantages. As the company’s key business indicators change, its classification may change automatically, so the applicable category should also be taken into account when planning the company’s ongoing operations.
  • Grey Imports and How to Address Them
    As digitalization continues to reshape the global market, Kazakhstan is seeing the emergence of sales channels for branded products that operate outside official distribution and retail networks. Such channels are increasingly established through social media and messaging platforms.
    There is usually a consumer demand for these products, while trademark owners may lose sales through their authorized wholesale and/or retail channels. This is commonly referred to as grey imports, and businesses can take legal measures to address and combat such unauthorized distribution.
  • National Chamber of Entrepreneurs
    The National Chamber of Entrepreneurs of the Republic of Kazakhstan “Atameken” (NCE “Atameken”) is an institutional channel for business engagement with the Government and state authorities. The Chamber participates in the development and legal review of legislation, represents the interests of businesses before government authorities and consolidates business-related issues. This enables individual issues to be raised at the governmental level and allows businesses to participate in the development of regulatory policy.
    At the same time, the Chamber’s role is primarily focused on systemic business issues. Individual disputes, law enforcement matters and complex projects require separate legal analysis and professional legal support. A law firm can complement a company’s engagement with NCE “Atameken” by preparing legal positions, documents and formal submissions, supporting negotiations with government authorities and, where necessary, providing administrative or judicial protection of the business’s interests.
    Membership in NCE “Atameken” is mandatory for business entities, subject to statutory exceptions. Mandatory membership fees apply to certain categories of businesses, with the amount depending on the company’s aggregate annual income for the preceding year.
    NCE “Atameken” receives income information from the state revenue authorities and issues invoices to businesses based on that information. Therefore, when planning business operations, companies should consider not only their tax implications but also potential obligations to NCE “Atameken”.

Knowledge base

Frequently asked questions

Kazakhstan has no special law on contracts with retail chains — everything turns on the drafting. Fix acceptance by quantity and quality, when risk passes, payment deferral, the terms for returning unsold goods, the size and nature of bonuses, and liability for unlabelled or expired goods. Returns and retrospective bonuses should be checked separately for VAT.

Two situations. A major transaction — where the value of the property exceeds the threshold set by law or the charter. An interested-party transaction — where a connected person is a party or beneficiary. Both require a decision of the general meeting or supervisory board. Without approval the deal can be challenged and losses recovered from the director. Check the thresholds with our lawyers.

Incoterms allocate who arranges and pays for carriage, insurance and customs, and the point at which the risk of loss passes to the buyer. Importantly, they say nothing about the transfer of title and do not replace the contract of carriage. The wrong choice of term is the most common reason for arguments over who pays when goods are damaged in transit.

Agreeing prices with competitors, carving up the market or jointly refusing to deal is the most serious infringement: turnover-based fines and sometimes a criminal case. In dealings with retailers the risks come from terms fixing the resale price and different conditions for comparable buyers. Each contract must be assessed on its own — much depends on market share.

If the services are supplied in Kazakhstan or the income counts as arising here, the customer acts as tax agent and withholds corporate income tax at source. Separately, VAT for the non-resident must be self-assessed; it is creditable where the conditions are met. A reduced treaty rate applies only where a certificate of tax residence is provided. Check the rates with our lawyers.

Rights in a mark arise only on registration. Until then you cannot stop others using a similar sign, and you risk a claim from whoever registered first. The application lists goods and services by class, protection runs for the statutory term and is renewable. Once registered, you can demand seizure of counterfeits and claim damages.

Yes, provided the dispute can be arbitrated at all and a party invokes the clause before arguing the merits — the court will then leave the claim without consideration. The clause must clearly name the arbitral institution, the seat, the language and the governing law: vague wording becomes a dispute in itself. Additional requirements apply to state bodies and the quasi-public sector.

At the buyer's choice: a price reduction, free repair, reimbursement of their own repair costs, replacement with the same or a different item with a price adjustment, or cancellation with a refund. In any case they may also claim losses. Where the seller is not the manufacturer, some claims may be brought against either. Having no receipt does not take these rights away.

Inside Kazakhstan you get back the full price of whatever went missing, or the drop in price if it arrived spoiled. Cross-border the logic differs: payouts run into a ceiling set by the convention and calculated per kilogram short, which you can only get past by declaring the value of the shipment up front. The ceiling falls away where the carrier acted deliberately or was grossly careless. Check the current limits with our lawyers.

As soon as annual turnover passes the threshold set by the Tax Code. In trade, where turnover is high and margins thin, the threshold arrives quickly, so turnover is tracked cumulatively: registering late means back tax, interest and a fine. Check the current threshold and rate with our lawyers.

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